AI Insights · Timothy · December 2020
Top 5 Horror Games in Europe: Q4 2020 Performance Insights
An analytical look at the Q4 2020 performance of the top horror games in Europe, revealing download and engagement trends for the spooky genre on the unified platform.
As Halloween casts its shadow over Europe, the allure of horror games has not waned. Sensor Tower's data provides us with a glimpse into the Q4 2020 performance of the top five horror games on the unified platform. Let's delve into the numbers and trends that defined the final quarter of the year for these chilling titles.
Z & K Games' Scary Teacher 3D experienced a steady stream of downloads, peaking at nearly 250K in the last week of December. Weekly active users showed a rising trend, climbing from 1.8M to over 1.9M by year's end.
DVloper's Granny also saw an upward trajectory in downloads, with a notable jump to over 240K in the final week of December. Active users followed suit, surging from around 975K to upwards of 1.1M in the same period.
The sequel, Granny: Chapter Two, despite generating zero revenue, did not falter in user engagement. Downloads for this sequel by DVloper climbed steadily, reaching over 170K by the close of December. Active users saw a consistent rise, approaching 1M in the last week.
tinyBuild's Hello Neighbor witnessed a healthy increase in revenue, topping off at $12K in the final week. Downloads and active users mirrored this success, with downloads nearing 190K and active users closing in on 700K in the same timeframe.
Lastly, the newcomer My Town Halloween - Ghost game by My Town Games Ltd, despite its late entry in November, showed an impressive spike in downloads, reaching a peak of nearly 300K in early December. The weekly active users reflected this enthusiasm, peaking at around 291K before tapering off as the quarter ended.
For more insights into the performance of these games and others in the market, Sensor Tower remains a valuable resource for industry analysis and data.